Bernama.com
General November 04, 2009 20:00 PM
 
Asean Digitalisation Gets A Boost From Dialogue Partners


From Zulkefli Salleh

VIENTIANE, Nov 4 (Bernama) -- ASEAN and its three dialogue partners have agreed to enhance cooperation in information and media to a new level, especially in achieving the grouping's target to digitalise television broadcast of each member country in the next decade.

Senior officials of ASEAN countries and the dialogue partners -- China, Japan and South Korea agreed at a meeting here today to forge cooperation in the field to enable ASEAN nations meet respective timelines to digitalise.

The three dialogue partners expressed their willingness to extend knowhow and experience in digitalisation at the ASEAN 3 Senior Officials Meeting For the First Conference of ASEAN Ministers Responsible for Information(AMRI) 3, which will be held here Thursday.

Malaysian Director-General of Broadcasting Datuk Ibrahim Yahaya, who led the Malaysian delegation to the preparatory meeting, has described that the results of the meeting would surely bring cooperation at the ASEAN 3 level to new heights.

"Malaysia certainly welcomes and looks forward to the cooperation in that field as we intent to achieve our target to digitalise," he said.

ASEAN countries are at various stages of the digitalization process in broadcasting with some countries likely to be fully-digitalised at the latest by 2015 while the poorer members by 2020, in line with future needs and to keep up with progesss in ICT.

He said that the first AMRI 3 meeting tomorrow, which would be attended by Information Communication and Culture Minister Datuk Seri Dr Rais Yatim, was expected to welcome and endorse the cooperation in the field.

The senior officials had yesterday been briefed by Brunei Darussalam on the progress and development of digitalisation of all ASEAN states, which highlighted that some upcoming countries like Myanmar and Vietnam had shown significant progress in the area.

According to Ibrahim, Malaysia had most of the building blocks for a successful digitalization already in place and now was just waiting for an integrated infrastructure provider to be appointed by the government for the project to go further.

He said that an ASEAN member state had expressed interest to cooperate with Malaysia to produce the set-up box, which is required by a tv set to receive digital transmission.

Japan had also expressed willingness to assist ASEAN countries in this area, he said.

Ibrahim also said that Malaysia's proposal that students of journalism and mass communication be included in exchange programmes carried out under ASEAN and ASEAN 3 cooperation framework was well received.

On the broader ASEAN cooperation framework, member countries reckoned the need for each member country to expedite the setting up an ASEAN Information Desk to coordinate activities designed to raise the level of awareness about ASEAN among the people to realise the Asean Community by 2015.

Members acknowledged the need to concretise a National Communication Plan to enhance information and media cooperation through various activities carried out under the three pillars of ASEAN, namely ASEAN Political Security Community (APSC), ASEAN Economic Community (AEC) and ASEAN Socio-Cultural Community (ASCC).

Indonesia had informed the meeting that it would be organising a media conference next year to forge closer understanding and cooperation among ASEAN media practitioners in line with the objectives of the ASEAN Community.

--BERNAMA


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