PLUS WINS MOB-EX AWARDS VIA 'SENYUMAN SEPANJANG JALAN' CAMPAIGN
KUALA LUMPUR, Sept 14 -- PLUS Malaysia Bhd (PLUS) recently emerged as the first highway company to win Southeast Asia’s premier marketing Mob-Ex awards, through its 2018 end of the year school holidays “Senyuman Sepanjang Jalan” campaign via its mobile app.
Organised by the Marketing Magazine, the awards are presented to acknowledge and celebrate the most effective, innovative and creative mobile marketing efforts.
PLUS managing director Datuk Azman Ismail said this was the first time the company had made submissions for the marketing awards and the win was a good indication of the company’s brand visibility
“Winning the awards, especially at the regional level is crucial for PLUS, as we benchmark ourselves against other brands,” he said in a statement today.
PLUS also bagged three other awards namely the Best App for Government Services category (Silver Award), the Best Use of Key Opinion Leader category (Bronze Award) and the Best App for Hospitality and Travel category (Bronze Award).
-- BERNAMA
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