LUBRIZOL CREATES CO-BRANDING NETWORK PROMOTING ESTANE® TPU FOR PAINT PROTECTION FILM
KUALA LUMPUR, Oct 22 -- Lubrizol Engineered Polymers has created a co-branding network to promote its ESTANE® TPU brand of polymers for Paint Protection Film (PPF) applications through collaboration with global partners.
Lubrizol, the inventor of TPU for commercial use, is a market leader serving the PPF industry with more than 30 years of demonstrated performance from its ESTANE® TPU brand.
Partners within the co-branding network will be authorised to promote the ‘Made With ESTANE® TPU’ brand mark with film produced from ESTANE® TPU, according to a statement.
By featuring the ESTANE® brand mark on packaging and promotional materials, film producing partners will be able to provide validation that their product is of premium quality and performance that has become associated with the ESTANE® brand.
The goal of this co-branding network is to help discerning PPF manufacturers and brand owners recognise top quality solutions by differentiating film produced with ESTANE® TPU from alternatives.
The Lubrizol Corporation is a market-driven global company that combines complex, specialty chemicals to optimise the quality, performance and value of customers’ products while reducing their environmental impact. More information at https://www.lubrizol.com.
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