(L-R) Johan Ishak, CEO of Media Prima TV Networks, Prof. Datuk Dr Mohamed Najib bin Ahmad Dawa, Director General, National Visual Arts Development Board, Izan Satrina, Pn. Shahira, Siti Saleha, Datuk Farisha Pawanteh, CEO of Brandworth and Datuk Seri Ahmad Farid Ridzuan, Chairman of Cendana posing together with participating venues of BAS KL – R!UH, Lost In Chinatown, KL City Gallery, Kuala Lumpur Performing Arts Centre, Carcosa Seri Negara, Jadi Batek Gallery and Illusion 3D Art Museum.
By Nazirah Ripin
KUALA LUMPUR, March 10 (Bernama) --The Cultural Economy Development Agency (Cendana) has launched a school holiday campaign, called 'Bandar Aktiviti Seni Kuala Lumpur (BAS KL) at the National Art Gallery.
The campaign which urges families and high mobile individuals to escape to the arts during the upcoming school break is set to run from March 17 to April 1 this year.
Managing Director of Hasanah Foundation and Cendana Exco member, Shahira Ahmed Bazari, said, "By focusing on promoting the variety of cultural experiences in Kuala Lumpur, we want Malaysians to not only experience the wonder of the arts with their loved ones, but to also be proud of our local arts scene."
"We are also hoping that this instills a creative passion within young children and adults alike," she was quoted in a statement when launching BAS KL here recently.
"BAS KL aims to increase attendance and consumption of the arts by amplifying exhibitions and activities with partnering venues that play host to the arts and cultural scene in Kuala Lumpur," she added.
ENERGISING THE ARTS
Founding Chief Executive Officer of Cendana, Izan Satrina said "The campaign is in line with Cendana's Energising the Arts strategic pillar that aims to contribute to the sustainability of the arts and culture sector, but also towards building and positioning Kuala Lumpur as a cultural and creativity city."
Siti Saleha, award-winning actress is a proud ambassador of Cendana's Bandar Aktiviti Seni Kuala Lumpur (BAS KL) school holiday campaign.
"Malaysia is historically known as the artistic centre of Southeast Asia, with galleries of beautiful paintings and sculptures, and well-regarded art spaces
but when was the last time you visited an art gallery or watched a contemporary arts performance?" she added.
Cendana in the statement said Malaysians who are keen to explore the BAS KL campaign can do so by obtaining a digital passport by scanning a QR code which can be found at any of the fourteen participating cultural attractions during the campaign period.....