- Women Entrepreneurs Thriving on 11street
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Women Entrepreneurs Thriving on 11street

Last update: 13/03/2018

A trainer at the 11street Academy, Khairul Azrey, briefing sellers on promotion management.
By Mohammad Johari Yaakob

KUALA LUMPUR, March 13 (Bernama) -- Online marketplace 11street ( says, 56 per cent of its registered sellers last year were women, selling products across various categories.

Chief Executive Officer, Hoseok Kim, said the data which was released in conjunction with International Women's Day, showed that online shopping had proven to be a boon for women entrepreneurs and they were thriving in the e-commerce industry.

"The top category with the highest number of registered female sellers is in the health & beauty segment. Thirty per cent of the female entrepreneurs on 11street are selling cosmetics, fragrance, dietary supplements & tools, skin & personal care items online," he said in a statement.

He said since its launch in Malaysia in 2015, the platform had a fierce vision to help sellers reach their full potential, particularly with women entrepreneurs through its seller development programmes and the 11street Academy.

"On average, 11street´s sellers have witnessed an increase in sales revenue by 15 per cent to 20 per cent within six months of completing the courses under the 11street Academy, the nation´s first certified e-commerce certification platform," he added.


Agnes Chua from JOCOM who has an online grocer app on 11street said she enjoyed a 300 per cent growth since joining 11street. JOCOM is an integrated solution that connects rural farmers, traders and vendors with consumers via e-commerce.

JOCOM Managing Director Agnes Chua.

In addition, 11street saw 7 per cent of its women sellers tapping into the categories of large electronic appliances, camera, smartwatches & wearables, audio & gaming and home improvement.

One notable entrepreneur who has broken the gender stereotypes of women in e-commerce industry is Chief Operating Officer of IT Comp, Sharon Goh.

Interestingly, despite not having a background in IT, Sharon said she was savvy enough to foresee that e-commerce was the future trend and hopped onto the bandwagon.

Director of the N4 Camera Store Sdn Bhd, Ong Mei Jye also spoke about how e-commerce changed her business and her life.


11street Chief Executive Officer Hoseok Kim


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