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BAM eyes 2024 Olympic gold and Thomas Cup final with project 24

Last update: 11/09/2019
KUALA LUMPUR, Sept 11 -- The Badminton Association of Malaysia (BAM) will embark on a new development project - Project 24 - with the aim of clinching a gold medal at the 2024 Olympic Games and to secure a place in the 2024 Thomas Cup final.

The new structure, however, does not mean the governing body will be abandoning its ongoing plans and preparations for the 2020 Tokyo Olympics.

Project 24 will see BAM coaching director Wong Choon Hann taking on heavier responsibilities as an observer with the National Sports Council.

BAM secretary-general, Datuk Kenny Goh, who is also coaching and training (C&T) committee chairman, said through Project 24, BAM will have a more strategic and efficient plan to meet its targets.

The change in structure will involve a more competitive key performance index requirement where work culture is concerned.

“Through this programme, specific plans will be tailored for each player that cover tournaments, fitness, mental strength, with an individual file that will be evaluated every four months.

“The coaching team will also undergo the same evaluation like the players to ensure Project 24 runs in tandem with its plans.

“We will not be abandoning the ongoing plans for Tokyo 2020, in fact the Tokyo Games will be used as a milestone for Project 24,” he told reporters at the Malaysian Badminton Academy in Bukit Kiara here today.

He said Project 24 will be presented at the BAM Council meeting for approval before it is implemented as soon as possible.

Kenny also said the restructuring would also be geared in the direction of fostering a team spirit mentality rather than isolating themselves as singles and doubles players.

Under Project 24, the coaching structure will see some changes with Datuk Misbun Sidek heading the men's players coaching team, both singles and doubles.

Datuk Tey Seu Bock will handle the women's team while Chin Ee Hui will be in charge of the mixed doubles players.

Coaches under Project 24 will report to their respective coaches, all of which will be supervised by Choong Han.

According to Kenny, BAM was also prepared to release players, including seniors, if they failed to meet their respective scheduled evaluation targets.

"Players will be reviewed on Dec 31. Those who do not meet the mark, we will release them. It may include senior players. And for those who are retained, we will review and make their KPIs more competitive and to be reviewed on April 30, 2020.

"If approved by the (BAM) council, this will be the direction that will be taken, it's like using the analogy of a train, if they can't keep up, then they will have to miss it.


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