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Maybank2u Introduces Agent M For Online Customers
December 17, 2007 19:57 PM Printable version of this news

KUALA LUMPUR, Dec 17 (Bernama) -- Maybank will expand its digital advertising initiatives across Microsoft MSN and Windows Live Properties next year.

The strategic alliance aims to combine the strength of Malaysia's leading bank with the world's leading consumer portal and enable Maybank to be more powerfully engaged with consumers across multiple digital touch points and reach its target customers.

To date, has over 3.8 million registered users and used by an average of 118,000 people each day. Monthly transactions average more than 24 million.

A key part of this alliance includes Agent-M, a Windows Live agent like an assistant, serving as a customer service agent to Maybank customers.

It will help the customers to get in touch with Maybank and access information such as current account as well as answer questions from the customers including general knowledge.

Maybank's vice president, head, virtual banking Ahmad Shareza Abdul Rahman said by just asking questions to Agent-M, it will help customers access their banking, payment, entertainment, or e-commerce needs conveniently and in real time.

Agent-M will help Maybank2u reach over one million Windows Live Messenger users in Malaysia who send over 27 million instant messages a day.

Moreover, with the expansion of this alliance, Maybank will be able to reach more consumers within the 7.4 million-strong MSN and Windows Live community in Malaysia, he said.

"Our objective is to integrate and improve accessibility of Maybank2u services to Malaysian internet users through the various MSN and Windows Live platforms such as MSN Malaysia Portal, Windows Live Hotmail and Windows Live Messenger," he added.

Users can add Agent-M to their Windows Live Messenger contacts by adding to their Windows Live Messenger contact list. Those who wish to download Windows Live Messenger can do so for free at

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