BUSINESS

FUSIONEX TO POWER E-COMMERCE MARKETPLACE PLATFORM FOR PPIM-INITIATED ORGANISATION

30/10/2020 06:13 PM

KUALA LUMPUR, Oct 30 -- Fusionex has signed a Memorandum of Understanding (MoU) with Pertubuhan Komuniti Sokong Peniaga Pembayar Zakat (SPPZ) to develop and support its e-commerce marketplace platform. 

SPPZ is an organisation established on Sept 12, 2019 initiated by Persatuan Pengguna Islam Malaysia (PPIM).

According to a statement, the platform will help a multitude of Halal-compliant businesses to enter the online space and embrace the digital economy.

The MoU was signed by SPPZ Chairman Datuk Nadzim Johan and Fusionex Business Development Director, Saiful Hayaz Abu Bakar.

Via the platform, SPPZ hopes to expand sales channels, increase brand awareness, boost sales revenue, and enable the protection and guarantee on Halal compliance products.

By providing the technological backbone for the e-commerce marketplace, Fusionex will allow SME owners to seamlessly enter the virtual realm and grow their businesses, thus, overcoming present-day challenges and other obstacles that may crop up in the future. 

This platform is able to empower businesses by granting them the ability to streamline their processes, focus on personalisation, leverage AI and reach untapped markets.

“I believe the shift from physical store to borderless e-commerce marketplace, as a response to the Covid-19 crisis, will help businesses outlast the crisis we are currently in,” said Fusionex Managing Director for Enterprise & Public Sector, Chua Yu Ye.

-- BERNAMA


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