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SHAH ALAM, April 8 -- AEON Co (M) Bhd has set aside more than RM200 million capital expenditure (capex) for its digital transformation expansion until 2022, to cater to offline and online offerings.
Chief human resources officer, Dr Kasuma Satria said the digital transformation is called Engine 2.0 which would focus on new retail areas.
“We are trying to strengthen our hold on our existing retail structure and offering on Engine 1.0 (initialised last year), but not limited to that we are moving into Engine 2.0 which is the digital transformation.
“We will be launching an online digital platform soon, called Superapp, which we will develop alongside the existing structure,” he told a press conference today after the launch of AEON Malaysia’s Ramadan-Raya campaign.
He said AEON Malaysia would concentrate on offline retail and moving as well into online.
Meanwhile, chief operating officer, Sunny Setiawan said AEON through its Ramadan-Raya campaign endeavours to ensure that essential and sought after items for the fasting month-Aidilfitri would be fair-priced and adequate to meet consumers’ demand.