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BUSINESS

SMIDEX 2021 achieves potential sales of RM5.8 mln via business matching sessions

22/12/2021 02:53 PM

KUALA LUMPUR, Dec 22 -- The Small and Medium Industries Development Expo (SMIDEX) 2021 organised by SME Corporation Malaysia (SME Corp) has succeeded in generating potential sales of RM5.8 million through 82 business matching sessions.

SME Corp chief executive officer Rizal Nainy said the business matching sessions were done via the MatchMe module to connect micro, small and medium enterprises (MSMEs) with multinational companies, government-linked companies, hypermarkets and other companies.

“SME Corp not only matched MSMEs with anchor companies but also with banking and financial institutions,” he said in his speech at the SMIDEX 2021 closing ceremony and launch of the MSME Digital Financing Programme.

The event was officiated by the Ministry of Entrepreneur Development and Cooperatives (MEDAC) secretary general Datuk Suriani Ahmad.

On SMIDEX 2021 themed “MSME: Revitalise!”, Rizal said SME Corp, as an agency under MEDAC, wanted to assist MSMEs affected by COVID-19 in becoming competitive again in the current market.

He said SMIDEX 2021, held from Dec 1-23, 2021, utilised the MyAssist MSME portal as an online platform for various activities and had attracted 14,225 virtual visitors.

Meanwhile, Suriani said in her speech that the new normal triggered by the COVID-19 pandemic had provided Malaysia an opportunity to restructure the economy for a stronger recovery.

“This is in order to create a high-value and resilient economy that enables MSMEs to free themselves from the constraints of a small market and venture into the global market with manifold potential customers compared with the domestic market,” she said.

During SMIDEX 2021, various programmes and activities were virtually held such as e-pameran (e-exhibition) involving 150 MSMEs from throughout the country.

Also held were online advisory services (MeetMe) involving 112 business counsellors as well as BizTalk webinars on topics such as digitalisation, branding and business management.

Technology Need Pitching (TNP) sessions were conducted for MSMEs keen on expanding their business, allowing them to take advantage of opportunities offered by potential technology providers such as universities, research institutes and strategic partners such as Huawei and Telekom Malaysia.

-- BERNAMA


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