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BUSINESS

Sensegen: Natural fragrance survey results for 2022 World Perfumery Congress

23/06/2022 05:01 PM

KUALA LUMPUR, June 23 (Bernama) -- Southern California’s taste, smell and beauty innovator, Sensegen, announced its natural fragrance survey results, gearing up for exhibiting its ‘New Naturals’ initiative at the World Perfumery Congress (WPC), June 29 – July 1, 2022, in Miami, Florida. 

Sensegen is a division of Blue California Ingredients, according to a statement.

“We’re very excited to share our results of the natural fragrance survey, revealing consumer knowledge of natural fragrances and what is appealing, trend-setting in personal care and beauty products,” said Angelique Burke, senior perfumer at Sensegen.

“The era of truly natural perfumery is here; we are bringing nature back into perfumery by harnessing classic fragrance molecules from biology rather than deriving them from petroleum.”

Sensegen asked 1,000 consumers about their personal care routines and beauty regimens in an online survey.

Survey respondents were also asked about their attitudes and understanding of personal care/beauty care products as it relates to scented, as opposed to unscented products, label reading, purchase decision influencers, and familiarity and understanding of natural fragrances.

While 66 per cent of consumers said natural fragrances were naturally derived fragrances, approximately 14 per cent thought it meant no added fragrance, and five per cent said it was the same as unscented.

Later, survey participants were shown an explanation of New Natural Fragrances and a product concept containing the new natural fragrance. The data shows that 74 per cent of those respondents would choose the New Natural fragrance concept versus the synthetic. 

Sensegen’s New Naturals are bio-designed fragrances that are natural (plant-based), safe, and sustainable. They perform and are as pleasant as synthetics, yet more complex than blends of essential oils, which thus far have been the only option for natural fragrance seekers.

The World Perfumery Congress is hosted by Perfumer & Flavorist.

-- BERNAMA


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