MALAYSIA, INDONESIA AIM TO BECOME TOP PLAYERS IN GLOBAL BUSINESS EVENTS MARKET

By Mohd Iswandi Kasan Anuar

JAKARTA, June 29 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) and the industry champions from Indonesia plan to position both countries as a preferred business events destination.

MyCEB chief executive officer Datuk Seri Abdul Khani Daud said, to achieve this goal, the parties will target the international market and establish their presence at a global scale.

"Through networking and collaboration, Malaysia and Indonesia will be able to showcase our efforts and culture," he told reporters at MyCEB's networking event held in conjunction with his official visit, here.

The event was attended by Indonesian Exhibition Companies Association (ASPERAPI) chairman Hosea Andreas Runkat, Indonesia Convention Exhibition (ICE) president director Ryan Adrian, and Tourism Malaysia Jakarta director Junus Suhid.

"Together, we can be the business gateway, offering global organisations access to the fast-evolving hub for business events activities in the Asian region and beyond," Abdul Khani said.

He pointed out that the networking initiative significantly showed that the world is healing, and the business events industry has stayed resilient and resumed from where it left off since the pre-pandemic period.

Therefore, he said, Malaysia is actively reconnecting with industry leaders from around the world to recuperate and emerge stronger than before.

While welcoming calls for cooperation, Hosea believed this initiative is needed now more than ever, highlighting that the COVID-19 pandemic presents an opportunity for a paradigm shift to reshape the industry.

-- BERNAMA