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MATRADE revises eTRADE 2.0 guidelines to boost MSME participation

04/07/2022 12:27 PM

KUALA LUMPUR, July 4 (Bernama) -- Malaysia External Trade Development Corporation (MATRADE) has enhanced the guidelines for its eTRADE 2.0 programme to encourage more micro, small and medium enterprises (MSMEs) to take part.

Under the revised guidelines effective July 1, the qualification criteria for the two schemes under the programme -- Onboarding Scheme and Digital Marketing & Training (DMT) Scheme -- have been updated, said deputy chief executive officer (exporters development) Abu Bakar Yusof.

“(This takes) into account the need for MSMEs to diversify their export markets and upscale exports through presence in various cross-border e-commerce marketplaces” he said in a statement today.

Through the Onboarding Scheme, qualified Malaysian MSMEs will be eligible to utilise up to RM5,000 per company in the form of reimbursement for their expenses incurred in onboarding cross-border e-commerce platforms of their choice.

As for the DMT Scheme, MATRADE said qualified MSMEs will be able to receive up to RM20,000 per company in reimbursement for their expenses in conducting digital marketing activities to promote their products overseas and for e-commerce related training programmes they choose to attend.

The initiative by MATRADE to boost exports through cross border e-commerce marketplaces started with the eTrade Programme under the 11th Malaysia Plan from 2017 to 2020, which benefitted a total of 3,358 MSMEs with more than RM300 million worth of export revenue generated.


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