By Christine Lim
KUALA LUMPUR, March 18 (Bernama) — Japan External Trade Organisation Kuala Lumpur (Jetro KL), Japan Food Overseas Promotion Center (Jfoodo) and Japan National Tourism Organization (JNTO) Kuala Lumpur office are jointly holding a food & tourism promotion event at the Japan Pavilion, Malaysian Association of Tour and Travel Agents (Matta) Fair in Kuala Lumpur.
Jetro KL managing director Mai Onozawa said the aim of the food & tourism event is to expand the Japanese food market and inbound tourism, in anticipation of an increase in the number of visitors to Japan in the post-pandemic era.
“The two-day food & tourism promotion event, which starts today (March 18), is a showcase of the memorandum of understanding (MOU) signed between Jetro, Jfoodo and JNTO in mutual cooperation last December,” she told Bernama in an exclusive interview.
The MOU has enabled the organisations to kickstart collaboration in trade events around the world.
Onozawa said the MOU also includes promoting Japanese agriculture, forestry and fishery products, food as well as inbound tourism, in line with Jetro’s aim to support the export of Japanese food and promote them around the world, especially Malaysia.
“The export value of Japanese agriculture, forestry, fisheries and food items from Japan to Malaysia in 2022 stood at RM769 million, which is 1.33 times more than the previous year.
“Meanwhile, the demand for Japanese products in Malaysia is expanding rapidly following the income expansion of the wealthy and middle-class people,” she said.
The 52nd edition of Matta Fair KL is being held from March 17-19, 2023 at the Malaysia International Trade and Exhibition Centre (MITEC).
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