JUMIO GLOBAL SURVEY SUGGESTS CONSUMERS OVERESTIMATE ABILITY DETECTING DEEPFAKES

KUALA LUMPUR, June 6 (Bernama) -- Jumio, the leading provider of automated, end-to-end identity proofing, risk assessment and compliance solutions, has released the Jumio 2023 Online Identity Study, the second installment of its annual global consumer research.

This year’s results highlight an understanding among consumers around how generative artificial intelligence (AI) and deepfake technologies could accelerate identity fraud, and the subsequent need for digital identities for online verification and authentication.

According to Jumio in a statement, consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.

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Conducted by Censuswide, the study examined 8,055 adult consumers split evenly across the United Kingdom (UK), United States (US), Singapore and Mexico, in which the fieldwork took place from April 4-6.

Over two-thirds (67 per cent) say they are aware of generative AI tools, such as ChatGPT, DALL-E and Lensa AI, which can produce fabricated content, including videos, images and audio. Awareness was highest among consumers in Singapore (87 per cent) and lowest among those in the UK (56 per cent).

In addition, awareness of generative AI and deepfakes among consumers is high with 52 per cent of respondents believe they could detect a deepfake video. This sentiment reflects over-confidence on the part of consumers, given the reality that deepfakes have reached a level of sophistication that prevents detection by the naked eye.

As consumers become more aware of these technologies, there is also an emerging understanding of how they could be used to fuel identity theft.

Over half (57 per cent) believe that online identity theft will become easier as a result, and consumers in Singapore showed the highest level of understanding of their potential harmful use (73 per cent). These levels decrease among consumers in Mexico (62 per cent), the US (49 per cent) and the UK (43 per cent).

The survey also found that over two-thirds (68 per cent) of consumers are open to using a digital identity to verify themselves online. The top sectors where they would prefer a digital identity over a physical ID (like a driver’s licence or passport) are financial services (43 per cent), government (38 per cent) and healthcare (35 per cent).

Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East.

-- BERNAMA