11/07/2024 02:21 PM

KUALA LUMPUR, July 11 (Bernama) -- Sterling Trading Tech (Sterling), a professional trading technology solutions provider, is set to expand its successful Asia initiative by resourcing local business development experts and client service in response to market demand, building on its two prior strategic announcements.

Industry veterans Clara Lee and Jason Yoon-Hendricks have been recruited as Asia Pacific (APAC) Sales Directors, with both having extensive experience in business development and relationship management.

“Our overall Asia initiative has proven to be productive YTD in 2024 and merits this prudent investment in local business development. Both Clara and Jason each bring with them substantial networks, local expertise, and broad and deep knowledge of client demands.

“We anticipate exponential growth as a result of their efforts and are excited to have them on the team,” said Sterling Trading Tech Chief Executive Officer, Jennifer Nayar in a statement.

Responsible for building out Asia market share, part of Sterling’s overall growth plan and trajectory, Lee was previously with Eventus and MSCI (in analytics) while Yoon-Hendricks has served with Refinitiv, Thomson Reuters, and REDI Global Technology prior to joining Sterling.

With Korea, Hong Kong, and Singapore increasingly seeking sophisticated order management system (OMS) and Risk models as well as trading capability that can provide firms with a competitive advantage, Sterling is poised to meet that demand.

Sterling’s multi-asset OMS enhances liquidity and alpha generation in United States (US) equities and options as it fosters client growth and competitiveness by creating operational and infrastructure efficiencies.

It offers real-time balances and positions, advanced margin methodologies, customisable risk controls, broad reporting capabilities, and application programming interface (API) connectivity, enabling seamless trading.

Meanwhile, the Risk & Margin capability is delivered across a menu of technical alternatives, covers US & International equities and options, Fixed Income and Futures and delivers proprietary and unique RegTech capability.


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