15/09/2023 07:56 PM

KUALA LUMPUR, Sept 15 (Bernama) -- The Malaysia International Halal Showcase (Mihas) 2023 has surpassed its sales target of RM2.5 billion as of its third day, according to the Malaysia External Trade Development Corp (Matrade).

Last year, the world’s largest halal event secured RM2.3 billion in sales.

Matrade chairman Datuk Seri Reezal Merican Naina Merican said he did not rule out that the overall sales might hit RM3 billion by the conclusion of the four-day showcase, which ends today.

“As of last night, we have exceeded RM2.5 billion (in sales) and it is still counting. It will not be impossible (to reach RM3 billion),” he told reporters after presenting the Mihas Excellence Awards here today.

Reezal Merican said one of the main components of Mihas is to serve as a platform for entrepreneurs to expand their overseas market presence.

He said this year’s event had attracted 1,900 exhibitors from 44 countries compared to 2022’s 1,300 exhibitors from 33 countries.

“If there is any softening in demand from global trade, the halal industry is one sector that can contribute to the country’s export growth,” Reezal Merican said.

Mihas is a robust marketplace for both international and local players to seize opportunities beyond halal food, including halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism.

This year’s showcase placed special emphasis on the agenda of helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the halal economy.

Mihas is not limited to the Asean region but is also supported internationally by the enthusiastic participation of international pavilions from countries across the globe, from trade commissions to various government agencies, from industry players to market leaders.




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