PUTRAJAYA, Sept 26 (Bernama) -- Tourism Malaysia is taking part in one of the world’s leading travel trade shows, Tourism Expo Japan (TEJ), which runs from today until Sunday, to promote the upcoming Visit Malaysia Year (VMY) 2026.
In a statement today, Tourism Malaysia said this year's delegation is led by Tourism, Arts and Culture Ministry deputy-secretary general (Tourism) Dr Yasmeen Yasim and Tourism Malaysia director-general Datuk Manoharan Periasamy.
The Malaysian mission comprises 15 delegates from eight organisations, including four state tourism boards, two airlines, one tour operator and one association.
The 90-square-metre Malaysia Pavilion, located at East Hall 3, was officially opened today by Malaysia's Ambassador to Japan, Datuk Shahril Effendi Abd Ghany, highlighting Malaysia’s premier travel offerings, destinations and services.
At the event, Tourism Malaysia introduced two new niche packages: Edu+ (Edutourism) and Unimaginable Golf Packages, offering travellers experiential learning, cultural exchange and world-class golfing experiences.
In 2023, Malaysia welcomed 20.1 million international tourist arrivals, generating RM71.3 billion in tourist receipts, surpassing its original target of 16.1 million arrivals.
For 2024, Malaysia aims to attract 27.3 million visitors, contributing RM102.7 billion in tourism revenue.
The Visit Malaysia 2026 campaign is set to draw 35.6 million international tourists, with a projected tourism revenue of RM147.1 billion.
-- BERNAMA
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