Aveda Announces Breakthrough Refillable Packaging Innovation in Partnership With AeroFlexx

MINNEAPOLIS, Feb 27 (Bernama) -- Aveda, the purpose-driven pioneer of plant-powered, high-performance hair, skin and body care, has announced a partnership with sustainability-driven packaging leader AeroFlexx to introduce a new refill packaging innovation that redefines what’s possible in beauty. Aveda will become the first prestige beauty brand to commercialize AeroFlexx’s innovative curbside recyclable¹ packaging refill technology globally, marking an industry milestone toward more sustainable, consumer-centric packaging solutions.

AeroFlexx’s format merges sustainability and functionality, offering guests a premium experience with resealable, controlled refilling. Additionally, using this refill with its lightweight, integrated airframe structure uses up to 70% less plastic than two 250ml Aveda bottles, and supports a streamlined recycling process. This refill design technology aligns with Aveda’s design-for-recyclability principles and commitment to reducing packaging impact without compromising product performance or the guest experience.