COVID–19 NEWS   Canada bans flights from India and Pakistan for 30 days | COVID: SDDMC to monitor SOP compliance at workplaces in Sibu | COVID: Five schools in Kota Kinabalu record positive cases | One educational institution each in Johor, Kelantan placed under EMCO - Ismail Sabri | Emergency has allowed COVID-19 situation to be handled well - Hamzah | 
REGION - SOUTHERN

MAFI encourages farming community to sell produce online

08/04/2021 05:59 PM

KLUANG, April 8  -- The Ministry of Agriculture and Food Industries (MAFI) is encouraging the farming community to use the latest technology such as e-commerce platform to market their produce online.

Minister Datuk Seri Dr Ronald Kiandee said the move was important as the use of technology had been proven to increase sales.

Citing an example, he said MAFI recorded more than RM300 million in agricultural sales revenue through the three e-commerce platforms developed since the COVID-19 pandemic hit the country a year ago.

He said the platforms were Agro Bazaar Online, Nekmatbiz and e-peladang which were operated by the Federal Agricultural Marketing Authority, National Fishermen's Association (NEKMAT), and Farmers’ Organisation Authority (LPP), respectively.

“So, we’ve seen online business during the COVID-19 pandemic as an effective sales and marketing tool or alternative.

“We hope such platform will continue to be used by consumers or organisations such as the Area Farmers’ Organisation to promote the purchase or sale of their agricultural products.

"At the same time, we also do not prevent the private sector (farming community) from developing their own e-commerce platform for the same purpose," he said after officiating the national level Peladang Outlet at the Kluang Area Farmers’ Organisation’s Agricultural Product Collection Centre here today.

Ronald was commenting on whether MAFI plans to develop its own online application to facilitate the marketing and sale of agricultural products in the country.

Present were Johor Agriculture, Agro-based Industry and Rural Development Committee chairman Datuk Samsolbari Jamali, LPP chairman Dr Nik Muhammad Zawawi Salleh, and LPP director-general Datuk Azulita Salim.

-- BERNAMA 

 

 

© 2021 BERNAMA   • Disclaimer   • Privacy Policy   • Security Policy