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'Sotong tutok' trader expands into online business

28/04/2021 02:16 PM

By Robert Kenneth

KUCHING, April 28 -- Starting from a small stall in front of her house, Dayang Zunika Abang Adenan, 56, is now using social media as a business platform to market ‘sotong tutok’ and ‘sotong giling’ (dried cuttlefish).

Dayang Zunika said her family has been running the business for three decades and her stall, located in the Malay village here, would be visited by Muslims during Ramadan to buy the special snack for breaking fast.

"The COVID-19 pandemic made me realise that this business cannot rely on walk-in customers, we need to deliver the products to them," she told Bernama when met at her stall in Kampung Nombor Enam here recently.

Sotong giling is processed using a roller machine while sotong tutok  will be carefully hammered until it is flattened and soft and sold for between RM10 and RM18 depending on the size, she said.

Dayang Zunika said she was assisted by her children who are more social media savvy to market the products online.

"At first, I was a little worried about the impact of COVID-19 on my business, but it seems that it has opened up new opportunities," she said, adding that she also has two employees who will make door-to-door deliveries.


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