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KUCHING, April 29 -- The Sarawak Trade and Tourism Office Singapore (STATOS) is taking advantage of the lull in destination marketing during the COVID-19 pandemic to build awareness on Sarawak as a tourism destination through a special campaign.
STATOS, in a statement today, said the campaign entitled ‘Where on Earth is Sarawak?’ tested the knowledge of Singapore residents on Sarawak’s geographic location, flight time, tourism products and Sarawak culture.
It said more than 1,000 entries were received and the responses indicated that many Singaporeans have quite a bit more to learn about Sarawak’s unique attractions.
STATOS deputy CEO Putrie Rozana said the questions asked were basic as most Singaporeans are still unfamiliar with Sarawak and many have not yet visited the state.
“We believe that once they can travel again, Singaporeans will choose a nearby rather than long-haul destination.
“Through continued education and promotion, we want Sarawak to be their number one choice,” she said.
Entrants were rewarded with S$50 worth of shopping vouchers, corporate gifts and free samples of Sarawak products.
The campaign, held last month, was supported by the Ministry of Tourism, Arts and Culture Sarawak (MTAC) and Sarawak Tourism Board and conducted in partnership with Easybook.com, the largest online booking platform in Southeast Asia.