Guardian Marks 57th Anniversary With Initiatives To Nurture Beauty, Wellbeing Of Malaysians

KUALA LUMPUR, Oct 11 (Bernama) -- Guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. 

The activities include the Pink October campaign, the launch of new, exclusive beauty and wellbeing brands and an exclusive 57 per cent discount promotion.

According to Guardian Malaysia marketing director Anna Ng, these initiatives were aimed at reminding and encouraging Malaysians from all walks of life to prioritise their beauty and wellbeing.

“Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products,” she said in a statement here today.

Regarding the Pink October campaign, Anna stated that it was conducted in collaboration with Kundal and the National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

Through the collaboration, she said that Guardian Malaysia would introduce introduce an exclusive Pink Glove breast self-examination kit. This kit includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

“For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programmes for breast cancer.

“Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia,” she said.

Anna said that throughout Pink October month, Guardian Malaysia would hold a digital campaign to raise awareness about early detection, including a video by breast and oncoplastic surgeon Dr Tan Gie Hooi on the importance of early detection.

She added that NCSM would host informative sessions on breast cancer awareness at Guardian The Exchange TRX mall here from Oct 21 to 27, alongside educational and screening campaigns targeting underprivileged communities at Hiliran Ampang People’s Housing Project (PPR).

In addition, Anna said more than 20 new and exclusive brands would be available in stores nationwide and online starting the first week of this month.

To celebrate its 57th anniversary, she said Guardian Malaysia would be offering a 57 per cent discount on the second item across over 3,000 selected products throughout October.

“Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my,” she said.

In response to the growing demand for online shopping, Anna sad Guardian Malaysia had launched its new e-catalogue, offering a more convenient and engaging way for customers to explore its extensive range of health and beauty products.

“We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” she said.

-- BERNAMA

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