This is Generation Alpha, the children born and raised entirely in the digital age from around 2010 onward. They don’t just use apps or scroll through social media; technology shapes how they think, communicate, and see the world around them. In every sense, they are the first truly “born-digital” generation.

For previous generations, the collective memory looks very different. Their childhoods were filled with the unique crackle of the radio, the warm glow of the television screen, and the quiet ritual of flipping through ink-scented newspapers. The satisfying click of a radio dial, the familiar theme song of a favourite show, and the morning paper’s smell are part of their history.

In sharp contrast, Generation Alpha has never known a world without touchscreens, interactive apps, or instant access to information. While this difference may seem small, its implications are massive. It shapes how they process reality, influences their attention spans, and alters the way they absorb knowledge.

The two sides of the digital coin

The digital world has opened doors to a universe of educational opportunities. Platforms like YouTube Kids, Khan Academy, and interactive learning apps make education more engaging and accessible than ever before.

A child in a rural village can now learn a new language from a teacher across the globe or explore scientific concepts through immersive simulations. This global exposure, unprecedented in human history, nurtures openness and creativity from an early age.

Through digital platforms, Generation Alpha can build communities, share interests, and experiment with creating content. A child today might design a simple game or produce a short, animated film using easy-to-use apps. What once required specialised training can now be learned independently at home.

These activities are more than mere pastimes – they nurture essential, future-ready skills such as design, storytelling, and problem-solving. They also lay the groundwork for careers in the creative industries, entrepreneurship, and the wider digital economy.

But these opportunities come with risks. Excessive screen time can affect focus, emotional regulation, and social development. Cyberbullying, exposure to harmful content, and digital addiction are growing concerns.

Studies show that children who spend too much time online may struggle with empathy and real-world interaction. They might easily manage thousands of online followers yet find it difficult to maintain meaningful friendships offline.

The constant pursuit of likes and digital validation can also fuel anxiety and a distorted sense of self-worth. In short, while technology is a powerful tool, without balance and guidance, it can hinder as much as it helps.

Guiding, not restricting

Raising and educating Generation Alpha doesn’t mean cutting them off from technology. Instead, the key lies in digital literacy teaching them to critically evaluate information, engage responsibly, and balance online activities with offline experiences.

In today’s society, digital literacy is just as important as reading and writing. This is where educational institutions step in. At INTI International University, for instance, educators play a progressive role in nurturing digital literacy, critical thinking, and creative problem-solving. Its programmes integrate technology with innovation while promoting ethical and responsible use.

Students learn not only to use digital tools, but also to navigate complex issues such as intellectual property, deepfakes, and ethical data use. In doing so, institutions are shaping future leaders who can harness technology for good, rather than fall victim to its pitfalls.

Parents, schools, and society each have a crucial role to play. Parents should model balanced technology use, ensuring that screen time is complemented by physical activity, creativity, and social interaction. They must also foster open conversations about the benefits and risks of digital life in age-appropriate ways.

Schools should embed digital literacy into their core curriculum, not only as a technical skill, but also as a lesson in ethics and critical thinking. Classes could cover how to identify fake news, respect others online, and protect personal information.

Meanwhile, tech companies and content creators must take greater responsibility by prioritising safe, high-quality digital experiences for children. Stronger content filters, improved parental controls, and algorithms that prioritise well-being over engagement are vital steps forward.

Challenges and opportunities

Generation Alpha is the first group to grow up entirely in digital spaces, giving them immense potential for creativity, innovation, and global connectivity. Whether they become pioneers of the creative economy or passive scrollers, however, depends on the guidance they receive. With structured support, they can transition from consumers of digital content to creators and problem-solvers who make meaningful contributions.

This generation also has unique opportunities to build soft skills empathy, collaboration, and leadership through digital tools. Platforms promoting social learning or community projects allow them to merge creativity with responsibility.

Imagine a group of students from different countries collaborating online to raise awareness about climate change or raise funds for charity. Such experiences cultivate global teamwork while bridging the gap between virtual fluency and real-world impact.

Finding the balance

The challenge for parents and educators is ensuring that technology complements, rather than overshadows, other aspects of development. Outdoor activities, arts, sports, and face-to-face interactions remain essential for holistic growth. True success for Generation Alpha will come from striking a balance between digital fluency and emotional maturity.

At its core, technology is only a tool. What will shape the future of this generation is not the devices in their hands, but the guidance they receive. With thoughtful support from families, schools, universities, and society at large, Generation Alpha can grow into the most creative, responsible, and globally connected generation in history. The responsibility is ours, and it is one we cannot afford to take lightly.

-- BERNAMA

Dr Saheera Sardar Mohamed is a member of the Malaysian Association of Communication Educators (MACE), and a Senior Lecturer at the Faculty of Business and Communication, INTI International University, Nilai, Negeri Sembilan.