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BUSINESS • 05/03/2025 11:47 AM

Tap Into Trending Content With TikTok Insights Within Meltwater Platform

KUALA LUMPUR, March 5 (Bernama) -- Meltwater, a global leader in media, social, and consumer intelligence, has introduced new TikTok insights on its platform, powered by TikTok's Mentions and Discovery API.

These updates enable teams to tap into trending content, track mentions, and engage with fans on the platform. Meltwater now offers a comprehensive suite of TikTok insights covering paid, earned, and owned media.

“We know that consumers are increasingly turning to online platforms to learn about brands and make purchasing decisions, which makes it crucial for businesses to know how audiences are engaging with their brands online.

“We are thrilled to roll out new TikTok insights for teams to analyse mentions and performance, and create targeted strategies on the back of them," said Meltwater Chief Product Officer, Chris Hackney in a statement.

Meanwhile, TikTok Head of Ecosystem Partnerships, Melissa Yang highlighted the role of its Content and Community Management partners in helping brands create impactful content and foster meaningful connections with their communities.

Having earned the TikTok Marketing Partner badge, Meltwater is now listed as one of TikTok’s Official Content & Community Management Partners, reflecting the strong collaboration between the two companies, as well as Meltwater’s commitment to providing customers with the most comprehensive and compliant solution in the market.

Meltwater’s suite of solutions now offers owned, organic, and paid TikTok capabilities, allowing teams to monitor brand mentions within posts and comments, highlight trending hashtags, and spark high-performing TikTok posts directly from Meltwater’s social media management tool, Engage.

With these additions to Meltwater’s listening capabilities, teams can take the guesswork out of building their TikTok presence and connecting with audiences on the platform, optimising campaigns with data and insights.

This announcement follows Meltwater’s recent expansion of its content sources, including new social listening capabilities for Snapchat, Bloomberg premium content, an expanded partnership with X, and access to Reddit's extended firehose, all aimed at capturing a broader range of content and conversations in the market.

-- BERNAMA

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