Xsolla To Power Social Quests, Unlock Monetisation With Ludo Acquisition
KUALA LUMPUR, May 9 (Bernama) -- Xsolla, a global leader in video game commerce, has acquired Ludo, a platform designed to drive community engagement through code-free social quests.
Aiming to advance player engagement and monetisation, this strategic acquisition brings Ludo’s innovative technology into the Xsolla portfolio, combining its questing tools with Xsolla’s Web Shop and other Xsolla Rewards Solutions.
As the top web shop provider in the video games industry, with over 500 web shops launched, Xsolla and Ludo will take mobile players' experience to the next level for game developers, according to a statement.
Xsolla Chief Strategy Officer, Chris Hewish said welcoming Ludo to the Xsolla family strengthens the company’s push to give mobile game developers accessible and innovative tools.
“The integration empowers developers to create dynamic quests that reward players for in-game purchases, social participation, and community-building actions such as joining a Discord channel or engaging on social networks,” he added.
Meanwhile, Ludo Co-Founder and Co-Chief Executive Officer, Annie Reardon said: “Xsolla remains at the forefront of game commerce, and we are thrilled to team up – blending rich out-of-game experiences with steady, player-driven growth to drive user acquisition and incremental revenue opportunities for games around the globe.”
Ludo’s integration with Xsolla centres on incorporating Community Quests into Xsolla’s ecosystem, giving developers a simple, built-in way to spark engagement through gamified social experiences.
This aligns Ludo’s expertise in player activation with Xsolla’s robust commerce infrastructure, creating a seamless path from gameplay to web-based purchases and turning community participation into revenue-generating behaviour.
In the coming months, Xsolla will continue rolling out tools and integrations built on Ludo’s capabilities, simplifying implementation and providing developers with actionable, data-driven insights.
-- BERNAMA