Jumio: 69 Pct Consumers Say AI Fraud Tops Identity Theft Risk
KUALA LUMPUR, May 23 (Bernama) -- Jumio, a leader in artificial intelligence (AI)-powered identity intelligence, reveals that 69 per cent of consumers now view AI-powered fraud as a greater threat to their personal security than traditional identity theft.
The 2025 Jumio Online Identity Study, based on responses from over 8,000 adults across the United States, the United Kingdom, Singapore, and Mexico, paints a stark picture that trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime.
Confidence in online authenticity has also dropped, with only 36 per cent trusting online news and 37 per cent believing most social media accounts are genuine, both down from last year.
In a statement, Jumio chief executive officer, Robert Prigge emphasised that robust technology must be paired with transparency and consumer education.
“We are not just building tools — we are building trust. Businesses must bring consumers along as they fight to stay ahead in the AI fraud arms race,” he said.
These findings highlight a global shift toward rising distrust and anxiety in digital spaces. A significant majority of respondents reported daily concerns about AI-driven fraud, with 76 per cent worried about fake digital IDs, 75 per cent concerned about AI-generated scam emails, 74 per cent troubled by video and voice deepfakes, and 72 per cent expressing fear of being misled by manipulated social media content.
Consumers are increasingly self-reliant in protecting their data, with 93 per cent saying they trust themselves the most, yet 43 per cent still believe Big Tech should lead the fight against AI fraud.
This growing threat landscape is pushing businesses to upgrade their fraud prevention strategies and reevaluate how they safeguard consumers in an AI-dominated environment. At the same time, Jumio’s research shows that consumers are largely receptive to more rigorous security measures.
A majority of respondents indicated a willingness to spend extra time on thorough identity verification, particularly in high-risk sectors such as banking and financial services (80 per cent), government services (78 per cent), and healthcare (76 per cent).
Jumio’s findings stress the urgent need for more advanced identity verification tools and greater transparency to restore confidence in digital interactions.
-- BERNAMA