MediaDonuts Rebrands As Aleph In Malaysia And Key Asian Markets
By K. Naveen Prabu
KUALA LUMPUR, June 20 (Bernama) -- Global digital advertising firm Aleph has rebranded its Asia Pacific (APAC) entity MediaDonuts as Aleph in Malaysia and seven other key markets across the region.
The rebranding exercise, which also applies to Singapore, Indonesia, the Philippines, India, South Korea, Thailand and Vietnam, is part of a broader move to consolidate Aleph’s operations in APAC under a single unified identity.
Aleph APAC managing director Pieter-Jan de Kroon said the rebranding aims to strengthen the group’s regional positioning by bringing Malaysia closer into alignment with its global structure.
“It enables us to leverage Aleph's global resources, expertise, and partnerships more effectively in Malaysia, providing enhanced value to our clients,” he told Bernama in an exclusive interview.
De Kroon said that under the rebranding, clients can expect improved access to global expertise and resources.
“Our unified brand presence ensures consistency in service quality and a more robust support system, which will ultimately lead to better campaign performance and return on investment,” he said.
De Kroon added that Aleph plans to support the growth of Malaysian small and medium enterprises (SMEs) through educational initiatives such as workshops, training sessions, and certification programmes, alongside tailored solutions and direct access to major digital platforms.
Additionally, he said Aleph differentiates itself from other players in Malaysia’s digital marketing ecosystem through its unique partnerships with major digital platforms, including Google, TikTok, X (formerly Twitter), Pinterest, and Spotify.
“Our partnerships with major platforms are leveraged to benefit local advertisers by providing them with direct access to cutting-edge advertising technologies, premium ad inventory, and personalised support from platform experts,” De Kroon said.
He also said that Aleph's long-term plans for Malaysia involve continued growth and increased investment in the local market, including plans to expand its team.
“There is significant potential for Malaysia to serve as a regional hub within APAC, given its strategic location, strong digital infrastructure, and vibrant business environment.
“We intend to fully explore and develop this potential to achieve total digital transformation in the market,” he said.
The rebranding follows Aleph’s acquisition of Entravision’s digital advertising business in mid-2024 and marks the complete integration of MediaDonuts into the Aleph brand.
As a unified brand, Aleph now operates in more than 150 markets worldwide, with over 60 platform partnerships, serving around 26,000 advertisers and supported by a global team of over 1,500 employees.
-- BERNAMA