Natural Nine Enters Women’s Care Market, Eyes Global Expansion

KUALA LUMPUR, Sept 2 (Bernama) -- Korean body care brand Natural Nine is set to launch its first feminine wash in the first half of next year, marking its entry into the women’s personal care segment and signalling plans for international expansion.

The upcoming feminine cleanser targets common concerns like rashes, itching, and overpowering fragrances. It features a gentle, wash-type foam formula that eliminates the need for drying or wiping, catering to both comfort and hygiene.

In a statement, Natural Nine said this launch marks a broader move to expand its product line and accelerate its entry into overseas markets—with Singapore as its first international target.

With a strong focus on safety and usability, the company aims to tap into rising global demand for clean, effective personal care products.

As with its existing products, the new cleanser will be formulated with Environmental Working Group (EWG) Green-rated ingredients and herbal extracts sourced from Korea, tailored specifically for Asian skin types.

Founded in 2019, Natural Nine has built a reputation for safe, effective body care products for sensitive skin. The brand gained traction with its Leoclean men’s cleanser and deodorant, both formulated with naturally derived, low-irritation ingredients.

-- BERNAMA