Malaysia Eyes RM230 Mln Export Gains At 22nd China-ASEAN Expo
KUALA LUMPUR, Sept 15 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) eyes export sales of RM230 million at the 22nd China-ASEAN Expo (CAEXPO), scheduled to take place from Sept 17 to 21, 2025 in Nanning, China.
The Malaysian delegation to the 22nd CAEXPO brings together over 70 organisations, including three ministries, six key government agencies and a wide range of Malaysian exhibitors of diverse industries.
Under the leadership of MATRADE, the Malaysia Pavilion will present a comprehensive showcase of the nation’s supply capabilities.
“Malaysia is well known for its durian, white coffee and bird’s nest, which are favourites in the market. But our strength extends far beyond that. This year, we are proud to highlight a broad spectrum of offerings from education, healthcare, pharmaceuticals, cosmetics, construction materials and high-value sectors such as logistics and distribution solutions, technology and artificial intelligence,” its chief executive officer Datuk Seri Mohd Mustafa Abdul Aziz said in a statement.
“This diversity of offerings highlights Malaysia’s growing capabilities and reflects our readiness to meet the evolving demands of the Chinese and ASEAN markets. Our goal is to position Malaysia as a forward-looking, trusted and competitive trading partner in the region," he added.
To optimise Malaysia’s 22nd participation at CAEXPO, MATRADE has strategically curated a series of high-impact promotional programmes, including targeted business matching sessions, product showcases, and networking opportunities.
These initiatives are designed to elevate the visibility of Malaysian brands, foster meaningful partnerships, and ultimately accelerate export growth to China, one of Malaysia’s most important trading partners.
In an effort to enhance bilateral trade engagements, MATRADE, in collaboration with the China Construction Bank (CCB) and the Secretariat of the China-ASEAN Expo, will host the 7th Malaysia-China B2B Business Matching Session 2025 on Sept 16 in Nanning, China.
This highly anticipated event will feature over 130 pre-arranged business meetings between Malaysian exporters and Chinese buyers, serving as a key platform to explore new trade opportunities, forge strategic partnerships and secure export deals.
Marking its first-ever physical edition, this year’s session demonstrates MATRADE’s commitment to facilitating meaningful, face-to-face engagements and enabling real-time business negotiations, setting the stage for a strong Malaysia’s presence at the 22nd CAEXPOO.
Further supporting market penetration efforts, MATRADE will organise site visits for Malaysian companies to the China-Malaysia Qinzhou Industrial Park (CMQIP) and the China-ASEAN Mercantile Exchange (CAMEX). These visits aim to provide on-the-ground insights into China’s business ecosystem and identify opportunities for long-term collaboration.
The CAEXPO remains one of the most important trade platforms bridging ASEAN and China, and Malaysia’s participation in its 22nd edition is expected to yield significant trade and investment opportunities.
-- BERNAMA