JTB Expands Middle East Footprint With Dubai Branch Office

KUALA LUMPUR, Sept 18 (Bernama) -- JTB Corp, Japan’s leading travel solutions provider, has announced the establishment of a branch office in Dubai, United Arab Emirates (UAE), as part of its strategic expansion in the business-to-business (B2B) travel solutions sector.

According to JTB in a statement, the new branch will commence operations in January 2026, supporting corporate travel and events while strengthening inbound tourism from the Middle East to Japan.

Dubai’s position as a key hub in the Middle East economy, coupled with its growing base of multinational corporations and high-net-worth travellers with strong interest in Japan, presents significant opportunities for the travel sector.

The Dubai branch will provide comprehensive services for corporate clients, including planning and management of opening ceremonies, incentive travel, award events and business meetings.

It will also offer business travel management, marketing support and inspection tours for firms seeking to expand into the region.

At the same time, JTB said the branch will actively promote inbound travel to Japan, aligning with national tourism policies and local government initiatives to capture the Middle East market.

Located in the Dubai Airport Free Zone, the office operates under the Dubai Airport Free Zone Authority (DAFZA), ensuring full compliance with local business regulations. The branch will be led by Naoki Kobayashi and operates under the legal entity JTB Pte Ltd Middle East Sales Office.

-- BERNAMA