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BUSINESS • 26/09/2025 04:33 PM

eXp Realty Offers Flexibility To Agent With Expansion Into South Korea

KUALA LUMPUR, Sept 26 (Bernama) -- Independent real estate brokerage, eXp Realty has officially entered into South Korea, marking its fifth international launch of 2025 and second in Asia after Japan.

In Korea, where traditional brokerages still rely on fixed offices and rigid hierarchies, eXp is launching with a fundamentally different platform—artificial intelligence (AI)-native, borderless, and built to give agents more freedom, flexibility, and control over their future.

“Most brokerages in Korea are running on an old model, built for the boss, not the agent. We are not here to compete with that model; we are here to end it. And to give agents a platform that finally sees them as the business,” said eXp Realty Managing Director, International, Felix Bravo.

According to a statement, the launch supports eXp’s 2030 goal of reaching 50,000 productive agents outside the United States and over 500 productive agents in 50 countries, scaling an agent-owned model built for growth, not overhead.

An award-winning top producer in Korea’s traditional brokerage system, Thomas Kim currently leads eXp Korea with a focus on helping agents grow their businesses through innovation, mentorship, and a truly global network.

“eXp gives Korean agents what I never had: a real chance to grow through sales, team building, stock ownership, and even global referrals. But more importantly, it is growth that benefits them, not just the brokerage,” commented Kim.

eXp Realty offers Korean agents a fundamentally different model, with no office requirements, allowing them to work from anywhere while benefiting from a competitive commission structure designed to maximise earnings.

Agents gain access to revenue share, equity opportunities, and a global referral network. The platform also provides continuous support through live training, mentorship, and collaboration tools such as eXp World, LearnWorlds, and Slack—empowering agents to grow their businesses on their terms.

-- BERNAMA

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