Xsolla Expands Fintech Ecosystem With New Payment Tools
KUALA LUMPUR, Nov 7 (Bernama) -- Global video game commerce company, Xsolla has expanded its financial technology (fintech) ecosystem with a suite of proprietary payment methods ahead of the year-end holiday sales season.
The new payment solutions are aimed at helping game developers strengthen player loyalty, reduce transaction friction and enhance secure checkout experiences across international markets, the company said in a statement.
“These innovations reflect our commitment to building a trusted payments foundation for the global games ecosystem. By expanding our fintech infrastructure, we are enabling developers to deliver seamless and rewarding experiences that strengthen player connections,” said Xsolla President, Chris Hewish.
As the gaming industry enters its peak spending period, Xsolla continues to invest in fintech innovations that connect various aspects of digital commerce, rewards and security for developers and players.
Its new portfolio includes Xsolla Gold gift cards — available in both physical and digital formats — and the Xsolla Pay Loyalty Program, designed to deepen player engagement and deliver greater value to developers.
The company has also strengthened its transaction security framework with the implementation of Network Tokens, an advanced technology that enhances payment authorisation rates while protecting sensitive user data.
Xsolla Gold is now available in 10,000 retail stores across the United States (US), offering players a new way to purchase and gift games or in-game content during the festive season. The gift cards, previously limited to US dollar spending, can now be used globally with automatic conversion to local currencies, providing access to players in any country.
Meanwhile, the Xsolla Pay Loyalty Program rewards players for every transaction made via Xsolla Pay during the holiday season, encouraging return purchases beyond the holiday season. For developers, this offers a way to convert seasonal spenders into long-term paying users.
At the same time, the new Network Tokens replace regular card numbers with secure tokens from Visa and Mastercard that update automatically, helping developers cut fraud by up to 30 percent and boost payment approvals by three to seven percent, making it easier to handle regular payments even when cards expire or are reissued.
The expansion marks another step towards its long-term vision of simplifying global game commerce by providing developers with the necessary tools to reach more players and drive sustainable revenue growth.
-- BERNAMA