RM1.99 Bln In Online Sales For Malaysian Goods In 2024

KUALA LUMPUR, Nov 7 (Bernama) -- Sales of locally made products through e-commerce platforms reached RM1.99 billion last year, following collaboration between the Ministry of Domestic Trade and Cost of Living (KPDN) and platform providers under the 2024 Buy Malaysian Goods Campaign (KBBM).

Minister Datuk Armizan Mohd Ali said the amount, involving more than 1.6 million stock-keeping units (SKUs), reflected the campaign’s strong potential to drive economic growth and strengthen public support for local products.

He said the initiative demonstrated the effectiveness of the whole-of-nation approach, which brings together the government, industry players, entrepreneurs, and consumers to promote Malaysian-made goods.

“As consumer trends continue to evolve through e-commerce, we have partnered with platform providers to expand our outreach. Based on these results, we see the need to further enhance our collaboration with them,” he told reporters after launching the TikTok Shop 11.11 Mega Sale Carnival 2025 here today.

Also present were KPDN Enforcement director-general Datuk Azman Adam and TikTok Shop Malaysia business head Zason Wu.

The three-day carnival, which began today, features more than 30 brands and showcases products from local entrepreneurs, micro, small and medium enterprises (MSMEs), and influencers through a shoppertainment concept.

Armizan said this year’s event, held both physically and online for the first time, highlights greater participation from local brands and entrepreneurs selling via TikTok Shop.

“This programme not only serves as a promotional platform but also embodies the spirit of KBBM as a movement to strengthen the national economy by encouraging the purchase of local goods, keeping money circulating within the country,” he said.

He added that every purchase of Malaysian products contributes to the national economy, supporting MSME growth and improving the people’s socioeconomic wellbeing.

At the same time, Armizan said KPDN is reviewing the national e-commerce legal framework to ensure a safe and conducive environment for consumers and traders.

He said the new legislation aims to balance the interests of all parties and support a progressive, sustainable e-commerce ecosystem.

-- BERNAMA