Stray Kids Premiere Bioré UV Global Anthem Film
KUALA LUMPUR, March 25 (Bernama) -- Kao Corporation’s sunscreen brand, Bioré UV, hosted its “YOUR ONE AND ONLY. Bioré Global Brand Event”, unveiling its global campaign “SUNLIGHT IS YOUR SPOTLIGHT.” with a first-ever anthem film premiere featuring Stray Kids.
The event marked the global debut of the anthem film for “Endless Sun”, a track written, composed, and produced by Stray Kids. All eight members appeared on stage, sharing behind-the-scenes insights and engaging with fans during a live talk session.
The campaign underscores Bioré UV’s strategy to position sunlight as a source of empowerment while reinforcing its core value of high ultraviolet (UV) protection with everyday comfort. As part of its global expansion, Kao highlighted South Korea as a key strategic market, announcing a full-scale market entry for the brand.
Kao Vice President of the Skincare (Bioré) Business Division, Emi Kobayashi in a statement said South Korea represents a critical hub in the company’s global strategy, citing its advanced and competitive skincare market as a key growth driver.
The event also featured appearances by Natsuki Deguchi, the actress featured in Bioré UV’s Japanese commercials, who demonstrated the newly launched Bioré UV Aqua Rich Watery Essence in South Korea, highlighting its lightweight texture and finish.
During the anthem film segment, Stray Kids shared production anecdotes, including filming in Australia and creative elements behind key scenes. Members also discussed the message behind “Endless Sun”, describing sunlight as a “spotlight” symbolising confidence and individuality.
Interactive demonstrations using UV imaging showcased the effectiveness of Bioré UV products, while members engaged in light-hearted activities on stage, further energising the audience.
Closing the event, the group expressed appreciation to fans and reiterated the campaign’s message of confidence and self-expression, encouraging audiences to “shine under the sun” alongside Bioré UV.
-- BERNAMA