iHerb Partners k2o To Expand Global Distribution Of Drink Mixes

KUALA LUMPUR, April 9 (Bernama) -- iHerb, one of the world's largest online retailers specialising in health and wellness, has announced an exclusive international partnership with k2o, founded by Kylie Jenner.

In the statement, iHerb said it will introduce k2o’s drink mixes to customers worldwide through this partnership.

iHerb Chief Revenue Officer, Hyeyoung Moon said that k2o aligns with the company’s focus on offering products based on quality ingredients and evolving consumer trends.

“We are excited to partner with Kylie and her team to bring this experience to customers around the world,” said Moon.

Meanwhile, k2o Chief Executive Officer, Jay Hunter said the partnership aims to expand the brand’s reach to a global audience.

Created to turn daily hydration into a feel-good ritual, k2o's debut product, Advanced Skin Hydration Mix consists of on-the-go drink mixes formulated with ingredients including electrolytes, hyaluronic acid and VERISOL bioactive collagen peptides.

The product will be available in three flavours, namely Strawberry Lychee, Peach and Watermelon Lime, as well as a variety pack.

With iHerb’s global reach and loyal customer base, the products are expected to be made available to customers outside the United States.

-- BERNAMA