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BUSINESS • 15/04/2026 04:49 PM

BRIDGE Alliance Extends Summit To Five Days, Driving Global Media Transformation

KUALA LUMPUR, April 15 (Bernama) -- BRIDGE Alliance will expand its flagship BRIDGE Summit to five days for its second edition, scheduled to take place beginning Nov 28 at a larger venue on Yas Island in Abu Dhabi, in partnership with Miral, a developer of immersive destinations and experiences in the emirate.

The expansion reflects a broader strategic shift to position BRIDGE as a year-round global platform shaping the future of media, the creative economy and cross-border collaboration.

The announcement was made during the alliance’s third board of directors meeting, by BRIDGE Alliance Chairman, Sheikh Abdulla bin Mohammed bin Butti Al Hamed, where members outlined plans to evolve BRIDGE from a high-impact gathering into a more permanent institutional platform aimed at driving long-term industry transformation.

“BRIDGE is a long-term institutional project that redefines the role of media within the equation of development, economy, and knowledge,” said Sheikh Abdulla in a statement.

Meanwhile, BRIDGE Alliance Vice Chairman, Dr Jamal Al Kaabi added that the summit reflects the United Arab Emirates’ transition from supporting the media economy to engineering its operational platforms.

BRIDGE Summit 2026 will bring together leaders across media, technology, investment, and content creation, with a focus on deepening professional engagement to support new business models, co-production, and access to regional and global markets.

Programming will span seven core sectors, namely media, the creator economy, technology and artificial intelligence, marketing, gaming, music, and filmmaking, reflecting key forces reshaping the content landscape.

The inaugural BRIDGE Summit, held in December 2025 at ADNEC, attracted more than 40,000 participants from 182 countries, hosted 1,276 business meetings, and resulted in 48 agreements and partnerships.

-- BERNAMA

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