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BUSINESS • 24/04/2026 05:35 PM

Meltwater Expands YouTube Partnership For Verified Creator Data

KUALA LUMPUR, April 24 (Bernama) -- Meltwater, a leader in media, social, and consumer intelligence, has expanded its partnership with YouTube, bringing verified YouTube data into the Meltwater platform, powered by YouTube’s Creator Partnerships API.

This integration builds upon Meltwater’s existing capabilities to give customers access to new, verified YouTube insights, enabling confident creator decisions and clearer performance measurement for more effective, data-driven creator campaigns on YouTube.

“Creator marketing on YouTube is growing quickly, but many teams are still piecing together tools to make it work. We are focused on simplifying that experience, so our customers can spend less time managing workflows and more time understanding what actually drives results,” said Meltwater Chief Product Officer, Chris Hackney in a statement.

With access to verified YouTube performance and audience data, teams can identify the right creators and launch campaigns faster without switching between tools while gaining a clearer understanding of their audiences and content performance.

Meltwater said it also helps brands better understand what is driving results on YouTube, where teams can track performance across creators and content, understand what resonates with audiences, and make more informed decisions for future campaigns.

In addition, brands can clearly measure impact and continuously optimise their YouTube strategy with consistent and trusted data in one place.

This partnership further strengthens Meltwater’s ability to deliver a unified view of brand and market intelligence across news, social, and other key channels, helping customers connect insights and make more informed, strategic decisions.

-- BERNAMA

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