Sharp Malaysia Enhances Consumer Engagement Via Japan's Nojima Tie-up
KUALA LUMPUR, April 29 (Bernama) -- Sharp Electronics (Malaysia) Sdn Bhd is enhancing consumer engagement via its collaboration with Japanese electrical appliances retailer Nojima Malaysia, alongside plans to expand its broader Japanese brand ecosystem.
Its managing director Ting Yang Chung said the collaboration, which kicked off at LaLaport Bukit Bintang City Centre, served as a starting point for broader expansion involving more Japanese brands and cross-industry partnerships.
“I think LaLaport is the first key area, especially with Japanese brands and customers looking for something from Japan.
“But we are also cooperating with more multi-Japanese brands and even across industries, including food and beverages,” he said after the Sharp Electronics Malaysia and Nojima collaboration launching ceremony here today.
He added that Sharp Malaysia continued to explore collaborations beyond traditional retail segments, including integrating lifestyle elements to create a more holistic Japanese living experience.
On growth targets, Ting said the company remained focused on strengthening brand engagement and delivering differentiated value propositions to consumers rather than solely pursuing numerical targets.
Meanwhile, in a separate statement accompanying the launch, Sharp Malaysia said the collaboration under the “Japanese Living to My Home” concept aimed to redefine modern living by bringing authentic Japanese design, innovation, and service philosophy into Malaysian homes.
The initiative also sought to position LaLaport as a premium hub integrating multiple Japanese brands, including home furnishing brands such as Nitori and Aatas Living, to deliver a complete lifestyle ecosystem covering daily living needs, it said.
Nojima APAC Pte Ltd director Tomonori Amma said the collaboration reflected the company's commitment to enhancing the customer experience and delivering greater value to Malaysian consumers.
He added that the partnership with Sharp Malaysia enabled Nojima to offer trusted brands and innovative solutions that improve daily living.
“We want customers to enjoy trusted brands, new technology, and products that make life easier at home,” he said.
-- BERNAMA