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KUALA LUMPUR, Jan 28 (Bernama) -- Kenanga Investment Bank Bhd (Kenanga IB) has forecast a milder contraction in media advertising expenditure (adex) this year, supported by a low base effect and increased marketing activity surrounding major sporting events.
KUALA LUMPUR, Jan 6 (Bernama) -- Growth in Malaysia’s advertising expenditure (adex) continues to be driven almost entirely by digital platforms, while traditional media segments continue to decline, according to Kenanga Research.
