Chinese Anime IP Sets Alight Qianhai's Cultural And Tourism Consumption Vitality

KUALA LUMPUR, Oct 17 (Bernama) -- The giant Chinese anime IP "Nailong" has transformed Qianhai, Shenzhen, into an internet-famous destination during the recent Chinese National Day holiday.

More than a thousand posts related to "Qianhai and Nailong" were shared on social media, garnering over three million views on the topic in just seven days of the holiday, according to the Authority of Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone in a statement.

This surge of interest is one of the highlights of Qianhai's vibrant business and cultural tourism. Following the first month opening of the Shenzhen–Zhongshan Link to traffic on July 30, Qianhai saw an increase of visitors eager to explore this new internet-famous destination. 

Data shows that the Rainbow on the Sea Cruise Ship from Qianhai to the Shenzhen–Zhongshan Link attracted over 10,000 passengers in its first month, with four daily departures fully booked, which resulted in a 69 per cent year-on-year growth in operating revenue.

Since the beginning of this year, Qianhai has been improving its services and facilities to further tap into its cultural consumption potential, with the opening of Qianhai Uniway, which is positioned as an "urban central park mall".

Likewise, the Qianhai International Neighborhood, covering 65,000 square metres, was launched as Shenzhen's first high-standard international neighborhood in May, while the Qianhai Chow Tai Fook Finance Tower has been put into service recently, attracting numerous merchants.

Set to open at the end of this year, K11 ECOAST, K11's first flagship project in the Chinese Mainland, will become one of the largest shopping centres in Shenzhen and a new commercial benchmark and landmark in the Guangdong-Hong Kong-Macao Greater Bay Area, upon its opening.

Additionally, Qianhai Huafa Ice and Snow World, scheduled to open in October 2025, will build the world's largest and China's top-tier indoor ski resort with the largest vertical drop and the longest single ski path.

By creating diverse consumption scenarios and unleashing the vitality of cultural and tourism consumption, a replicable development model has been explored based on Qianhai superior location advantages, rich cultural and tourism resources.

-- BERNAMA