Yaya Azizan Creates Dream Wedding Veils

By Rozlin Rusharmeen Rosmin

 KUCHING, Nov 8 (Bernama) – A luxurious and radiant look is often the goal for couples on their wedding day, and for designer Izzati Iylia Azizan, 31, adding a veil can elevate a bride’s overall aura.

The owner of ‘Yaya Azizan’ (formerly ‘The Tekat Tekat’) began crafting exclusive embroidered veils for brides in 2022 after receiving a customer request.  

Known as Yaya, she always carries a pen and notebook to sketch her customers’ ideal embroidered veil designs during consultations, which can last up to an hour.

"Initially, I mainly received orders for classic embroidery on shawls and baju kurung. Over time, however, clients started requesting special quotes and personalised touches embroidered onto veils for their weddings,” Yaya said.

“That’s when I saw the potential for creating embroidered wedding veils as a niche market. There aren’t many veil designers in Malaysia, so I know people come to me for a specific reason – to create their dream veil," the law graduate shared with Bernama.

Yaya Azizan’s boutique, specialising in intricate embroidery, accepts custom orders for a variety of garments, including baju kurung, shawls, wedding attire, and fabrics.

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According to Yaya, each veil crafted by Yaya Azizan combines machine and hand stitching, requiring anywhere from two hours to nearly a month to complete, depending on the complexity and length chosen by the bride during consultations.

Among the popular elements in her designs are the couple’s initials or names, border embroidery, crystal or pearl accents, and personalised quotes, with prices starting at RM30.

"I remind my team that, while we may work on veils every day, for each bride, this is their one and only veil. Even the smallest detail, like an initial, is an honour we must respect and fulfil," Yaya said.

 “Consultation sessions with brides often feel therapeutic, as the more they share their veil ideas, the more they connect with their own personality and vision,” added Yaya, who has been passionate about fashion since her school days.

The youngest of five, Yaya first ventured into the fashion business in 2015 during her university years, selling scarves and clothing online. She later worked in law and the corporate sector before committing to a full-time career as a fashion entrepreneur in 2018.

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Now with nearly 10 employees under her ‘Yaya Azizan’ brand in Kuala Lumpur, Yaya dreams of expanding her business internationally, especially within Southeast Asia. Her designs have already garnered interest from neighbouring countries like Singapore and Brunei.

 “In Brunei, we received positive feedback, and they even invited us as a vendor at a wedding expo earlier this year,” she said.

 Looking ahead, Yaya’s primary goal is to expand production by increasing the number of embroidery machines and growing the ‘Yaya Azizan’ team. She shared that her family has been fully supportive of her decision to transition from law to business.

Her legal background has provided her with essential knowledge in managing business operations, particularly in drafting formal agreements.

“I studied law to help others, and by creating wedding veils that make brides feel beautiful on their special day, I’ve found my own way to support them. Each veil is crafted with care, and sometimes clients even see it as a piece to be passed down as an heirloom. I want to help them create a lasting story,” she shared.

-- BERNAMA