KPDN's Jom Kosong Campaign Picks Up Pace

KUALA LUMPUR, Nov 21 (Bernama) -- The Ministry of Domestic Trade and Costs of Living (KPDN) 's 'Jom Kosong' campaign to reduce sugar consumption among Malaysians is gaining traction.

Its Deputy Minister, Fuziah Salleh, announced that the campaign involved the ministry's strategic partners. These include restaurant operators, food and beverage establishments nationwide, the Malaysian Small and Medium Enterprises Association (SAMENTA), and the Malaysian Muslim Restaurant Operators Association (PRESMA).

"Two days ago, Tealive (drink brand) launched their Jom Kosong campaign with KPDN, where 1,000 outlets were involved, while Secret Recipe had 360 outlets taking part in Jom Kosong.

"In addition, there are other associations that have expressed commitment (to join the campaign), such as Sahabat Tomyam Prihatin, We are waiting for the Malaysian Indian Restaurants to also get involved," she said during the question-and-answer session in the Dewan Rakyat today.

She was replying to a question by Jimmy Puah Wee Tse's (PH-Tebrau) on whether KPDN's measures to organise programmes and awareness campaigns on reducing sugar in food and drinks were effective.

-- BERNAMA