TikTok LIVE Malaysia Launches #bersamadiramadanraya Campaign To Celebrate Festive Season

KUALA LUMPUR, Feb 21 (Bernama) -- TikTok LIVE Malaysia is set to bring the spirit of togetherness and celebration to users with its new campaign, #BersamaDiRamadanRaya, from Feb 23 to April 14.

This festive initiative, spanning eight weeks, will transform the platform into a vibrant hub, featuring new designs, engaging experiences and exclusive rewards, for both creators and viewers.

“To celebrate the season, TikTok LIVE has been enhanced with new Ramadan and Raya-themed designs, to boost engagement and bring the community closer together.

“Each week, the platform will unveil new interactive Ramadan and Raya elements, offering users fresh ways to participate and connect, while also creating opportunities to own, win or take home exclusive TikTok LIVE merchandise,” TikTok LIVE said in, a statement, today.

Themes throughout the eight-week campaign include Pre-Ramadan Reflections on Week 1, Cooking LIVE (Week 2), Ramadan Trivia & Games (Week 3), DIY Deco (Week 4), Virtual Ketupat Countdown (Week 5), Raya Outfit Showdown (Week 6), Raya Open House (Week 7) and Post-Raya Reflections (Week 8).

TikTok LIVE regional manager Xiufan Tamer said that this year’s campaign takes interactive content to the next level.

“With fresh themes each week, users can fully immerse themselves in the season’s festivities, whether through storytelling, live cooking, creative challenges, or exclusive gifting opportunities. #BersamaDiRamadanRaya and #SamaSamaLIVE ensure there’s something for everyone, making it easier for Malaysians to join in the celebrations, no matter where they are,” he said.

The campaign's launch will be marked by a special show on TikTok LIVE, featuring celebrity hosts, including Farhan Mustapha, Ameerais Azhar, Izzue Islam and Shiha Zikir, setting the tone for each themed week and igniting the festive spirit throughout Ramadan and Aidil Fitri.

For the latest updates on the campaign, follow https://www.tiktok.com/@tiktoklive_my?lang=en and #BersamaDiRamadanRaya.

-- BERNAMA