XPENG Establishes Itself As Leading Intelligent EV Brand In Indonesia

KUALA LUMPUR, March 3 (Bernama) -- XPENG, a prominent Chinese high-tech automotive company, has officially entered the Indonesian market through a strategic partnership aimed at introducing its advanced electric vehicle (EV) technology to Indonesian consumers.

The collaboration with Erajaya Active Lifestyle (ERAL) will leverage the latter's established market presence and retail expertise to ensure a seamless experience for XPENG owners, according to a statement.

XPENG Vice Chairman and President, Brian Gu emphasised the importance of partnerships with like-minded companies and expressed confidence in Erajaya's alignment with XPENG's vision for the Indonesian market.

Meanwhile, ERAL chief executive officer, Djohan Sutanto shared that the partnership would usher in a new era of smart, sustainable mobility in Indonesia, focused on customer satisfaction and service excellence.

As part of its localised production strategy, XPENG plans to manufacture vehicles in Indonesia, initially focusing on the G6 and X9 models, which are designed specifically for the right-hand drive market.

This shift toward local production aims to integrate supply chains and foster a community of shared interests across global markets, enabling XPENG to offer more efficient, tailored solutions for Indonesian consumers and other key markets.

Recognising Southeast Asia as a high-potential market, XPENG aims to make Indonesia, along with other Asia Pacific (APAC) countries, its next growth engine.

At its launch event, the company unveiled its 2025 product lineup for Indonesia, featuring the X9 and G6. Both models exemplify XPENG's commitment to artificial intelligence (AI)-driven innovation, intelligent mobility, and high-performance driving, offering a smarter, more connected, and convenient experience for users.

XPENG is not only spreading its technological innovations worldwide but is also committed to providing localised user experiences. By partnering with the Erajaya Group, a leader in Indonesia's high-tech and consumer electronics sector, XPENG will benefit from Erajaya's expertise in smart technology and premium brands. Both companies will work together to educate the market on smart EVs and enhance the customer experience.

Through this collaboration, XPENG and ERAL are poised to redefine Indonesia's EV landscape, delivering a smarter, more connected, and sustainable mobility experience for consumers.

-- BERNAMA