Tara Eustace To Drive Entrepreneurial Growth As Mary Kay Chief Opportunity And Sales Officer
KUALA LUMPUR, March 6 (Bernama) -- The iconic beauty and entrepreneurship company, Mary Kay has announced the appointment of Tara Eustace as Chief Opportunity and Sales Officer to empower future growth.
A trailblazer and long-time Mary Kay executive, Eustace will lead the Global Opportunity and Sales organisation with a core mission to put the “Mary Kay Opportunity” at the centre of all entrepreneurial business strategies.
Mary Kay Chief Executive Officer, Ryan Rogers in a statement said with Eustace’s entrepreneurial and visionary mindset and a track record of breaking into new markets, she will be instrumental in shaping the future of the business for its Independent Beauty Consultants (IBCs) and their customers.
Meanwhile, Eustace said: “I am energised to ignite innovation, empower our IBCs to sell with confidence wherever they are, and connect the next generation to a vibrant, sustainable, and dynamic earning opportunity.”
She will oversee all Mary Kay regions, leading the team of region presidents and general managers in over 40 markets worldwide.
In addition, Eustace will drive the streamlining of global sales operations, activating four strategic areas, namely global salesforce development and education, global salesforce experience, global salesforce insights & analytics, and global salesforce social commerce and communications.
Eustace’s newly formed organisation will focus on transforming the IBC experience, elevating them as personal beauty advisors for Mary Kay’s product portfolio, brand, and opportunity.
Together with her team, Eustace will digitally empower all generations of IBCs with every opportunity to connect their businesses with consumers through digital upskilling, innovative digital tools, and e-commerce solutions across integrated platforms and channels.
Having served in various leadership positions worldwide over the course of her more than 30-year career, Eustace’s unwavering commitment to women’s entrepreneurship has contributed to reshaping the direct selling industry, touching the lives of millions of women.
-- BERNAMA
