Xsolla Unveils Customisable Loyalty As A Service Solution For Game Developers 

KUALA LUMPUR, March 12 (Bernama) -- Xsolla, a global video game commerce company, has introduced a customisable loyalty as a service solution to help developers seamlessly integrate rewards into their games’ purchase flows.

In a statement, Xsolla said the solution enabled developers to enhance player engagement, retention, and recurring revenue by allowing users to earn and redeem points and also facilitates conversion of non-paying players while requiring minimal setup.

The loyalty programmes can be implemented across direct-to-consumer stores, web shops, and Xsolla Pay Station, ensuring a seamless checkout experience.

Xsolla Chief Strategy Officer, Chris Hewish said the solution allows developers to drive player retention, increase revenue, and strengthen player relationships while retaining full control over loyalty programme mechanics.

“While platforms are focused on building and maintaining their relationships with games, Xsolla is giving developers the tools to create personalised loyalty programmes for direct-to-consumer journeys,” he said.

Unlike third-party platforms’ programmes, Xsolla’s solution ensures developers maintain complete ownership of user data and relationships.

The programme is fully customisable, enabling developers to align loyalty point names, icons, and configurations with their brand identity and player behaviour.

Developers can incorporate features such as cashback rewards, loyalty points, cross-title loyalty programmes, and tier-based rewards, allowing players to redeem points for discounts, exclusive content, or partial payments.

Designed for easy integration via the Xsolla Publisher Account, the solution requires no coding and accelerates time-to-market. Developers using Pay Station can activate the feature with a one-click setup for their stores, in-game or in-app.

-- BERNAMA