Salesforce Invests US$1 Bln In Singapore To Drive AI, Digital Transformation

KUALA LUMPUR, March 12 (Bernama) -- Salesforce, a global leader in artificial intelligence (AI)-powered customer relationship management (CRM), has announced a US$1 billion investment in Singapore over the next five years with the goal of accelerating digital transformation and Agentforce adoption. (US$1=RM4.40)

This investment underscores Salesforce's commitment to supporting Singapore’s National AI Strategy 2.0 and the nation’s role as a global AI innovation hub, according to Salesforce in a statement.

Salesforce Chair and Chief Executive Officer, Marc Benioff said: “Singapore is at the forefront of this shift, and we are excited to expand our work with the business community and our longtime partners to drive innovation, productivity and growth.”

The investment comes at a time when the global digital labour market, valued at US$6 trillion, is rapidly expanding. As Singapore faces a slowing labour force, Salesforce’s Agentforce platform presents an opportunity to enhance workforce capabilities, particularly in key service and public sector roles.

Salesforce plans to work closely with Singapore’s business community to enhance productivity, innovation, and growth through Agentforce. In addition to Agentforce, the company will support local enterprises by providing exclusive discounts, simplified integrations, and scalable solutions to help build digital workforces.

The company has been investing in Singapore for nearly 20 years, contributing to the development of groundbreaking AI technologies. The Singapore AI Research hub, launched in 2019, has played a pivotal role in the advancement of Salesforce's AI models and innovations, helping to shape future product developments.

Additionally, Salesforce is expanding its services on Hyperforce, its next-generation cloud architecture, to provide data residency for Data Cloud, Agentforce, and Unified Marketing Applications (UMA) by next month, ensuring compliance with data security regulations.

Salesforce is also committed to workforce development, partnering with local educational institutions to provide AI and CRM training through its Trailhead platform. As part of its corporate philanthropy, Salesforce has been actively contributing to local non-profits, dedicating time and resources to community initiatives.

-- BERNAMA