Local Fashion Industry Holds Strong Potential To Contribute More To Economy - Armizan

KUALA LUMPUR, Oct 2 (Bernama) -- Malaysia’s fashion industry holds strong potential for rapid growth and could play a greater role in driving the national economy, said Domestic Trade and Cost of Living Minister Datuk Armizan Ali.

He said a Shopperboard report released in May projected the sector’s share of e-commerce transactions in Malaysia to reach 19.2 per cent this year, with sales valued at USD5.24 billion.

Armizan said the Malaysian Investment Development Authority (MIDA) has projected the value of the country’s textile and clothing industry at about USD3.5 billion annually, with the figure expected to rise to USD4.47 billion by 2030.

“Although this is already an impressive figure, we must not be complacent. The industry’s potential needs to be developed further and elevated to greater heights,” he said.

He told reporters this after launching the Buy Malaysian Goods Campaign (KBBM) 2025 with the Malaysian Bumiputera Designers Association (MBDA) in conjunction with ‘My Gaya Month’ campaign here today.

Armizan said the fashion industry should be given due emphasis under the KBBM as it represents a lifestyle segment that is increasingly resonating with consumers.

“That is why we regard the organisation of ‘My Gaya Month’ as an important platform to strengthen the fashion ecosystem ahead of Visit Malaysia 2026. It is not only about promoting sales, but also about sharing strategies and best practices,” he said.

Armizan also expressed confidence that the campaign is able to build public awareness that local fashion brands have uniqueness, quality and strength comparable to international brands.

He said last year, the sales value of the ‘My Gaya Month’ campaign recorded a significant increase when it reached RM1.1 million, up 39.16 per cent compared to RM802,254.30 in 2023.

“This achievement proves the ability of local fashion products to continue to compete in the market as well as increase consumer confidence in Malaysian brands,” he said.

-- BERNAMA