Hilton, Explora Journeys Launch Luxury Ocean Loyalty Tie-Up
KUALA LUMPUR, Dec 16 (Bernama) -- Hilton and Explora Journeys, the ultra-luxury ocean travel brand of MSC Group, have unveiled an exclusive partnership that brings high-end cruising into Hilton’s global loyalty ecosystem, marking Hilton’s first major expansion into luxury ocean travel.
Hilton president, global brands and commercial services, Chris Silcock said the partnership creates the perfect moment to introduce Hilton Honors Adventures, opening new ways for members to explore iconic and lesser-known destinations through elevated experiences.
Meanwhile, Explora Journeys president, Anna Nash said this partnership unites two brands committed to thoughtful travel, meaningful connection, and deep discovery.
She added that the collaboration blends the freedom of ocean travel with personalised, well-being-focused hospitality.
Central to the collaboration is the debut of Hilton Honors Adventures, a new extension of Hilton’s award-winning guest loyalty programme focused on immersive, adventure-driven travel, according to a statement.
Beginning summer 2026, Hilton Honors members will be able to earn and redeem Points on Explora Journeys’ voyages spanning the Mediterranean, Northern Europe, the Caribbean and beyond. Explora Journeys currently operates two ships, with plans to grow its fleet to six vessels by 2028.
To mark the launch, Hilton Honors members can access a limited-time preview offer through June 7, 2026, featuring exclusive benefits on all Explora Journeys itineraries, with 16 curated sailings highlighted for added value and early access ahead of full Points integration.
The initiative builds on Hilton Honors’ reach of more than 235 million members worldwide and complements its portfolio of over 9,000 properties, including more than 1,000 luxury and lifestyle hotels, while extending loyalty benefits into fast-growing experiential travel segments.
With ocean travel gaining momentum among travellers seeking slower, more immersive journeys, the Hilton-Explora alliance positions both brands at the intersection of luxury hospitality, experiential travel and loyalty innovation.
-- BERNAMA
